Bangalore-based independent mobile advertising network InMobi has appointed Shrikant Latkar as Vice President, Global Marketing. In this role, Latkar will lead all aspects of marketing for InMobi, aligning the marketing strategy and brand positioning to embrace a new hyper-growth phase in the rapidly evolving mobile advertising industry.
Latkar brings to InMobi over 18 years of experience in the technology industry. He had earlier had global leadership roles in marketing, product management and engineering at Juniper Networks, Avaya and Lucent Technologies. Latkar joins InMobi from Aricent Group, a global innovation and technology services company, where he was responsible for marketing all products and solutions for the three strategic business units: Product Engineering Services, Carrier Services and Solutions and Frog.
Commenting on Latkar’s appointment, Naveen Tewari, Founder and CEO, InMobi said, “We are very focused on creating global synergies across our products and solutions, and Shrikant’s appointment is central in helping us achieve this. With his vast experience in successfully bringing products to market and effectively communicating them, Shrikant is the ideal person to help us achieve our goals and create a cohesive offering on a global scale.”
On joining InMobi, Latkar said, “InMobi has enjoyed rapid growth and has helped shape the success of the mobile advertising industry as it stands today. Its ability to offer enormous global reach, combined with a unique rich media platform – Sprout, for building and delivering HTML5 rich media ads to mobile devices gives it a significant advantage over the competition. I look forward to leading InMobi’s marketing during such an exciting time in the industry.”
Latkar will be based at InMobi’s San Francisco office in the USA. InMobi has recently expanded its office footprint in Australia, Asia, Europe and the Middle East.