Ved Sharma, CEO, Shraddha TV, joined Sadhna TV as COO on July 10. Sharma, who has an enriched media experience of 35 years, will be reporting to Madhur Mittal, MD, Sadhna TV. Sadhna TV is part of the Rs 3,000-crore Triveni Group, which has interests in real estate and automobiles.
“I would like to see Sadhna TV reach the pinnacle and try to develop it into a most informative channel. I also expect to change its look and feel very soon. My prime motive always has been to initiate a TV channel and then move on to some other place where my talent and experience is required,” said Sharma.
Sharma began his career with All India Radio in 1970. Thereafter he moved to Doordarshan. Later he became part of the electronic media revolution and joined Sadhna TV when it was launched in 2003. He worked as President in the organisation for two and a half years.
Later he moved to Shakti TV as CEO for a brief period of time. He joined Astha TV in 2000-02. he then joined Shraddha TV in October 15 2006.