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Shivnath Thukral to head Corporate Branding & Strategic Initiatives at Essar

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Shivnath Thukral to head Corporate Branding & Strategic Initiatives at Essar

NDTV Profit’s Shivnath Thukral has moved out of the media space and has joined the Essar Group as its Group President – Corporate Branding & Strategic Initiatives. The development would be effective October 12, 2009. Essar officials have confirmed the development to exchange4media.

Speaking on the appointment, Shashi Ruia, Chairman, Essar Group Ltd, said, “Shivnath has a rich experience of analysing Indian businesses, financial markets and economic affairs. He also brings to the table international experience of engaging with global thinkers, economists and CEOs. His skills and expertise will be invaluable in strategically reaching out to appropriately position the Essar Brand with its various stakeholders whilst articulating and helping Essar’s journey from being a domestic manufacturing company to being a respected global entrepreneur.”

Thukral holds a Masters Degree in Economics from Delhi School of Economics and also has a Master’s Degree in Media from the US. He was with NDTV previously, where he had served for 14 years in different capacities, the last being Group Business Editor and Advisor – Strategy.

With operations in five continents, Essar has made several global acquisitions and alliances in the last few years. It had also recently launched a refreshed brand identity in keeping with its changing profile.


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