Shirshendu Banerjee, former head of the radio division at Mediaguru, has joined Essel Infraprojects Ltd as Chief Operating Officer for Essel Group’s FM radio vertical.
As an on air talent with All India Radio, Head of Programming for Red FM Delhi and then as the Head of the radio division at Mediaguru, Banerjee has over a decade long association with FM radio in India.
Commenting on his new role, Banerjee said, “My role as COO would be that of a business head, and among my responsibilities would be to set up radio stations, business planning as also to operationalise the radio division. I am delighted to get this responsibility as it is a fantastic opportunity. Having been part of this industry for around 12 years, it is gratifying in itself and also rewarding.”
He further said, “I started off as an hotelier and then chose radio as an option. I opted for radio at a time when television was gaining tremendous popularity, thus thoroughly enjoyed every responsibility assigned to me.”
Banerjee added, “The future of radio is very positive as the medium is projected to grow at a higher rate. At present, radio is the only medium that can reach the vast majority of people that probably no other medium has the ability to reach. The future of radio is sound.”
Essel Group has licenses to run FM stations in parts of Maharashtra and Uttar Pradesh. Banerjee’s first priority would be to set up FM stations in these areas, which he said, were likely to be operational by the end of May 2008.