Top Story

e4m_logo.png

Home >> People Movement >> Article

Shirshendu Bannerjee joins Essel Group’s FM radio vertical as COO

25-April-2008
Font Size   16
Shirshendu Bannerjee joins Essel Group’s FM radio vertical as COO

Shirshendu Banerjee, former head of the radio division at Mediaguru, has joined Essel Infraprojects Ltd as Chief Operating Officer for Essel Group’s FM radio vertical.

As an on air talent with All India Radio, Head of Programming for Red FM Delhi and then as the Head of the radio division at Mediaguru, Banerjee has over a decade long association with FM radio in India.

Commenting on his new role, Banerjee said, “My role as COO would be that of a business head, and among my responsibilities would be to set up radio stations, business planning as also to operationalise the radio division. I am delighted to get this responsibility as it is a fantastic opportunity. Having been part of this industry for around 12 years, it is gratifying in itself and also rewarding.”

He further said, “I started off as an hotelier and then chose radio as an option. I opted for radio at a time when television was gaining tremendous popularity, thus thoroughly enjoyed every responsibility assigned to me.”

Banerjee added, “The future of radio is very positive as the medium is projected to grow at a higher rate. At present, radio is the only medium that can reach the vast majority of people that probably no other medium has the ability to reach. The future of radio is sound.”

Essel Group has licenses to run FM stations in parts of Maharashtra and Uttar Pradesh. Banerjee’s first priority would be to set up FM stations in these areas, which he said, were likely to be operational by the end of May 2008.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video