Top Story


Home >> People Movement >> Article

Shefalii Mahajan appointed Head of Marketing for UTV's youth brand, Bindass

Font Size   16
Shefalii Mahajan appointed Head of Marketing for UTV's youth brand, Bindass

Shefalii Mahajan has been appointed Head of Marketing of UTV and Astro Measat's forthcoming youth venture 'Bindass'. Mahajan will be reporting to Zarina Mehta, COO, UTV Broadcasting. Prior to this, Mahajan was Head of Client Engagement, Personal Banking, ABN AMRO Bank.

Commenting on the new appointment, Mehta said, "We are delighted to have Shefalii join 'Bindass'. She brings with her a rich experience of innovative solutions and complete 360 marketing experience of engaging customers with the brand. This is the talent we need to engage with our vibrant and challenging audience."

Bindass is scheduled for launch in mid-2007 and has earmarked an amount of Rs 200 crore as investment. The youth brand will be a 360-degree entertainment venture and will include the entire gamut of entertainment – television channels, a mobile channel, three websites, creation of original games, merchandising, retail and nation wide ground events providing Indian youth with a range of choices.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions