Dentsu India, which announced the setting up of its recruitment agency Dentsu Q-Pro last month, has appointed Shavon Barua of Ambience Publicis, Mumbai, to head the business. She has been designated General Manager and will be based in Delhi. She was heading the Lakme business at Ambience Publicis.
Confirming the development, Sandeep Goyal, Chairman, Dentsu India, said, “Dentsu Q-Pro is a greenfield and blue-skies idea, which requires a leader as exuberant as Shavon. Employer branding and reputation management will become important areas of corporate communication in days to come. Shavon has been charged with taking Dentsu Q-Pro to market leadership.”
Dentsu Marcom launched Dentsu Q-Pro as a specialist division catering to HR related and employee branding communications. Dentsu Q-Pro pioneered the concept of recruitment advertising on television with the launch of Naukri.com sponsored ‘The Job Show’ on CNBC where LG, Aviva and DNA, among others, have already recruited candidates live on the show. Among its clients, Dentsu Q-Pro is already doing work for Suzlon and HCC.
Said Barua, “I have worked with Mr Goyal and Gullu Sen in my Rediffusion days. They allow a lot of space for individual leadership, while always being there to help and support you. Dentsu Q-Pro will be an exciting challenge in a new area of communication.”
Barua has been with Ambience Publicis for the last couple of years, prior to which she was in-charge of Colgate-Palmolive at Rediffusion DYR. She has also worked with SSC&B Lintas earlier on in her career.