For Shashi Sinha, President, Lodestar Media, the year 2005 is already looking good. With accumulation of substantial new businesses, he is now given the responsibilities of the FCB, Asia Pacific as the Regional Media Director. The change is in effect since December 17, 2004.
Sharing on the development, Ben Barnes, President and CEO, FCB, Asia Pacific, says, “One of Shashi’s responsibilities is to head up Lodestar, the media independent of FCB Ulka. Under his leadership, the agency has gone from strength to strength in just about every dimension. This success is best demonstrated in Lodestar being named India’s Media Agency of the Year for two out of the last three years. This is really saying something within the context of a very competitive category in a very large country.”
The development implies that Sinha would be looking after the development of the FCB media product in the Asia Pacific region. His profile would embody responsibility of acquiring new businesses and handling the media requisites of the region. This set of media responsibilities would come in addition to the current duties that Sinha shoulders.
As for Sinha, the new change throws up more responsibilities and a challenge. Explaining more about the role, he says, “I will continue my roles in FCB Ulka and will continue to work based out of Mumbai. This new role is in addition to my current responsibilities.”
Sinha has played crucial in the growth of Lodestar in India. An alumnus of IIT Kanpur and IIM Bangalore, he began his career in sales and marketing at places like Parle and UB Group. He joined the FCB Ulka group in 1986 and set up planning for Ulka in Mumbai. Shortly he was inducted into client servicing and then general management of the agency where he looked after clients like Amul, Zee Group, ITC Foods, Zodiac and Bajaj amongst others.