As part of Amar Ujala’s internal restructuring drive, Shashi Shekhar has been promoted from Group Editor to President-News. Shekhar has an experience of more than 27 years in journalism and has been associated with the organisation since 2001.
Speaking on his promotion, Shekhar said, “I am happy that they have recognised my leadership qualities and I am grateful to the Amar Ujala management for the same.”
“As for my new role, it would not be in anyway different from my role as Group Editor. We have a clear-cut roadmap for the next three years and we intend to make our product more reader-friendly. Our plans would be to appear in the top lists of agencies like the Audit Bureau of Circulation and Indian Readership Survey. I hope that we achieve our target way ahead the decided three years,” he added.
Shekhar became an Editor at the age of 24 at Aaj. He has vast experience in successfully spearheading new editions of newspapers and news channels. He introduced the concept of ‘Live’ news in Amar Ujala with his experience in Aaj Tak.
Under Shekhar’s guidance, the Uttar Pradesh-based Hindi newspaper with a turnover of Rs 300 crore and published from 17 locations, has undergone a radical transformation. With a dramatic improvement in the quality of content, there has been a positive impact on circulation and readership. His hands-on approach towards work and leading by example has led to this paradigm shift in the product.
In addition to Shekhar, there are other promotions too. Sumeet Sood has been promoted as President-Finance; Sunil Mutreja as President-Marketing, and Arvind Gupta as President-New Business Initiatives.
“The top team has been restructured to give the Amar Ujala vision a big push,” said Atul Maheshwari, Managing Director, Amar Ujala Publications Ltd.
The company has drawn up ambitious strategies for deeper print penetration and to increase its reach in the Hindi media space. The idea behind the new structure is to focus more on key verticals, identify new growth opportunities and define strategies for accelerating the growth.