Top Story

e4m_logo.png

Home >> People Movement >> Article

Shashank Gawade joins Maxus as Client Leader - Brand Activation

15-July-2010
Font Size   16
Share
Shashank Gawade joins Maxus as Client Leader - Brand Activation

Shashank Gawade, who had earlier worked in GroupM Activation, has returned to the group. He has joined Maxus as Client Leader - Brand Activation. In his new role, Gawade will be responsible for closely working with business teams to incubate and fast track brand activation projects for Maxus clients across the country.

On Gawade’s appointment, Ajit Varghese, MD, Maxus, said, “Shashank, in his earlier stint with GroupM, was instrumental in laying the foundation of a new division (Dialect) along with Deepak Jayaram, and now we expect him to take the practice of Brand Activation to the next level for Maxus clients. I am happy to have Shashank back again as part of the national core team to develop the Maxus product.”

Gawade had moved out of GroupM in 2007 to join SureWaves, a new generation media convergence company. During his earlier stint with GroupM, he was Business Director at the Dialect division, handling strategic solutions in retail, trade, cinema and micro marketing, and was instrumental in incubating the practice along with Deepak Jayaram.

Prior to GroupM, Gawade was with Business World, handling advertising sales.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by