UTV has announced three changes in its top management. While Shantonu Aditya, former CEO of Sahara One joins UTV as Executive Director of a newly-formed subsidiary UTV Broadcasting Ltd and CEO of V&S Broadcasting Limited, Ronald D’Mello will take over as CEO, UTV-UK, and Zarina Mehta will take charge as CEO, GenX Limited. The press communiqué noted that all of them would report to the Group Chairman.
In his position as the Executive Director of UTV Broadcasting Ltd, Aditya he will set up the entire distribution bouquet of the UTV Group’s forthcoming broadcast initiatives, including the already announced Bindaas and Olive channels. Moreover, Aditya will also be responsible for strategic initiatives in broadcasting, including identification of JV partners. As the CEO of V&S Broadcasting Limited, he will head the launch and the functioning of a variety of entertainment and specialty channels, the details of which will be announced shortly.
Expressing his delight in welcoming Aditya, Ronnie Screvwala, Chairman, UTV Software Communications, said, “I am delighted to welcome Shantonu to head our distribution initiatives in broadcasting as well as to launch some very exciting specialty channels that UTV has been ideating over the last six months. Aditya’s past experience is best suited to build a team and work on these initiatives, and to work closely with our future strategic partners in this space.”
Prior to joining Sahara, Aditya worked with Sony Entertainment Television, and also with SET Discovery Pvt. Ltd as President of the JV. He has 25 years of work experience in a variety of businesses including media, consumer products and engineering.
With D’Mello as CEO, UTV-UK will spearhead the new media business vertical of UTV and will be shuffling between UK and India as required. He will continue to be on the Board of Directors of the parent company, UTV.
Speaking on the appointment, Screvwala said, “D’Mello has been a founding member of UTV and our entire new media initiatives are very high priority areas for the group. D’Mello has built a great team in our animation and post-production business, aided by another founder colleague Deven Khote, who will also be part of the new media group.”
“With the inclusion of Ignition and India Games into our group, D’Mello will have a strong support of industry veterans like Vishal Gondal and Samir Bangara of Indiagames, and Vijay Chadha and Andy Whitehurst of Ignition, which will make this a good team to focus on a high growth agenda that we have set out for new media,” he added.
UTV-UK will house all of UTV’s new media initiatives including its animation business (UTV Toons), its post-production and SFX business (UTV Post), as well as the recent controlling investment in Ignition UK (console game development and publishing company) and India Games (India’s leading mobile and online gaming company).
Mehta will take charge as CEO, GenX Limited, which is the youth subsidiary of UTV which houses Bindass, and other channels and businesses related to youth activity including web, gaming, events, etc. She will continue to be on the Board of Directors of UTV.
Commenting on Zarina’s appointment, Screvwala said, “Zarina has been part of the founder directors of UTV, and with the recent scorching success of Hungama under her leadership, she is one of the best candidates in the industry to develop this virgin and pioneering segment of the youth space which represents close to a third of the Indian population.”