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Shantonu Aditya bids adieu to UTV

Shantonu Aditya bids adieu to UTV

Author | Tasneem Limbdiwala | Wednesday, Nov 25,2009 7:47 AM

Shantonu Aditya bids adieu to UTV

It is learnt from sources close to the development that Shantonu Aditya, CEO of Bloomberg-UTV, has put in his papers. The move follows the recent restructuring and the collaboration of Bloomberg and UTVi. No official confirmation from Aditya or any UTV official was available at the time of filing the report.

Aditya had joined UTV in April 2007 as Executive Director, UTV Global Broadcasting, and CEO, UTV Entertainment Television. In a span of one year, he took charge as CEO of UTVi (now Bloomberg-UTV) filling in the shoes of former CEO Arun Anant.

Prior to joining UTV, Aditya was CEO of Sahara One Media & Entertainment Ltd, where he was instrumental in launching the Hindi movie channel Filmy. He was also involved in movie production through tie-ups with Ram Gopal Varma, Boney Kapoor and others. ‘Page 3’, ‘Sarkar’, ‘No Entry’, ‘Malamaal Weekly’, ‘Corporate’ and ‘Dor’ were some of the hits of 2005 and 2006.

Aditya had also worked with Sony Entertainment Television from 2001-05 as President and established SET Discovery Pvt Ltd (the One Alliance), the joint venture company of Sony and Discovery. He has more than 25 years of work experience in a variety of businesses, including media, consumer products and engineering.

Very recently, UTV Broadcast has witnessed changes within its structure. In October 2009, UTV had roped in MK Anand as CEO to head its four entertainment channels – UTV Movies, UTV Bindass, Bindass Movies and UTV World Movies. Following this development, the company announced its tie-up with Bloomberg, a leading player in business news and information.

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