Top Story


Home >> People Movement >> Article

Shanker Annaswamy is IBM India MD

Font Size   16
Shanker Annaswamy is IBM India MD

IBM on Friday announced the appointment of Shanker Annaswamy as managing director of IBM India.

He takes over from Abraham Thomas who has been named vice president for IBM’s Global Small and Medium Business (GSMB) ASEAN/South Asia, based out of Singapore. Annaswamy will report to Satish Khatu, general manager, IBM ASEAN/ South Asia. The appointments are effective mid-July 2004.

Announcing the appointment, Satish Khatu said: “Shankar has the broad industry expertise, local and regional experience and leadership — qualities that will further strengthen our organisational capability and help us continue on our growth in India.”

According to a communique from IBM India, Annaswamy will be responsible for the operations of IBM India, including all product and services divisions as well as the company’s sales and distribution.

He joins IBM from GE Medical Systems (GEMS) where he served as president and chief executive officer for GEMS South Asia and managing director Wipro-GEMS.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking