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Shankar. B joins Fourth Dimension Media Solutions as CEO

Shankar. B joins Fourth Dimension Media Solutions as CEO

Author | Shree Lahiri | Wednesday, Sep 14,2011 10:22 AM

Shankar. B joins Fourth Dimension Media Solutions as CEO

Shankar. B, who had recently moved on from Ignitee Digital Solutions after a close to two-year stint, has joined Fourth Dimension Media Solutions Pvt Ltd as Chief Executive Officer. The company, which specialises in media and media-related sales outsourcing, has already identified Bharath Viswanathan as COO, who will be based out of Chennai.

Other senior members of the team include A Thyagraj, Regional Head – West; Balakrishnan, Regional Head – South, and Sehrajha, Manager – Sales in Chennai.

Fourth Dimension Media Solutions has already bagged the advertising sales for Tamil news channel Puthiya Thalaimurai TV, Puthiya Thalaimurai magazine, and an FM station. Apart from this, the company will also conceptualise and execute large format events and activations.

Meanwhile, the company will also consult E18, a division of Network18. Speaking on this development, Farhad Wadia, CEO, E18, said, “Shankar is an old colleague and he has tremendous experience in media sales. Only great things can come out of this. It’s a win-win situation for both of us.”

Shankar added here, “I am extremely excited to be part of this venture, having worked for television and radio, this will be a good 360 degree approach for clients and advertisers. The biggest thing is the team that I work with – Bharath Viswanathan brings with him more than 10 years of media sales knowledge. His last assignment was with Hello FM as National Sales Head.”

He further said, “In close to 18 years of my career, I have spent 9-10 years in television, of which more than seven years were in regional television. It’s like homecoming for me to get back into the regional TV space. Having sold TV, radio, print and activation, I feel this will add a different dimension to my career and advertisers too.”

In his close to 18 years’ experience in the media sales domain, Shankar has worked for media brands such as Indian Express (Madurai), Turner International India, where he was Director, Advertising Sales - West for Cartoon Network, Pogo, CNN and Zee MGM, Hello FM, where he was VP – Sales and Business Development, and Network18 Media’s E18.

For his latest assignment, Shankar will be relocating to Chennai in the next couple of months.

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