Top Story

e4m_logo.png

Home >> People Movement >> Article

Shankar. B joins Fourth Dimension Media Solutions as CEO

14-September-2011
Font Size   16
Shankar. B joins Fourth Dimension Media Solutions as CEO

Shankar. B, who had recently moved on from Ignitee Digital Solutions after a close to two-year stint, has joined Fourth Dimension Media Solutions Pvt Ltd as Chief Executive Officer. The company, which specialises in media and media-related sales outsourcing, has already identified Bharath Viswanathan as COO, who will be based out of Chennai.

Other senior members of the team include A Thyagraj, Regional Head – West; Balakrishnan, Regional Head – South, and Sehrajha, Manager – Sales in Chennai.

Fourth Dimension Media Solutions has already bagged the advertising sales for Tamil news channel Puthiya Thalaimurai TV, Puthiya Thalaimurai magazine, and an FM station. Apart from this, the company will also conceptualise and execute large format events and activations.

Meanwhile, the company will also consult E18, a division of Network18. Speaking on this development, Farhad Wadia, CEO, E18, said, “Shankar is an old colleague and he has tremendous experience in media sales. Only great things can come out of this. It’s a win-win situation for both of us.”

Shankar added here, “I am extremely excited to be part of this venture, having worked for television and radio, this will be a good 360 degree approach for clients and advertisers. The biggest thing is the team that I work with – Bharath Viswanathan brings with him more than 10 years of media sales knowledge. His last assignment was with Hello FM as National Sales Head.”

He further said, “In close to 18 years of my career, I have spent 9-10 years in television, of which more than seven years were in regional television. It’s like homecoming for me to get back into the regional TV space. Having sold TV, radio, print and activation, I feel this will add a different dimension to my career and advertisers too.”

In his close to 18 years’ experience in the media sales domain, Shankar has worked for media brands such as Indian Express (Madurai), Turner International India, where he was Director, Advertising Sales - West for Cartoon Network, Pogo, CNN and Zee MGM, Hello FM, where he was VP – Sales and Business Development, and Network18 Media’s E18.

For his latest assignment, Shankar will be relocating to Chennai in the next couple of months.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...