Shankar B is joining E18, one of Network18’s latest ventures, as National Sales Head. He moves from Hello FM, where he had a two-year stint as VP-Sales. He takes charge from May 16 and will be based in Mumbai.
Shankar has 15 years’ experience in media sales, including eight years in the television space. He began his career in 1993 with Getit Yellow Pages. He was earlier with Raj TV for more than five years, before moving to Turner International as Director, Ad Sales for 13 months. He then rejoined Raj TV.
Shankar is a graduate in physics from Madras University with post-graduation in systems management from NIIT. But his passion to meet more people saw his transition from a computer programmer to an ad sales professional.
E18 is one of Network18’s latest ventures, which is active in the live entertainment space. E18 will be conceptualising and staging large format events in and around India such as concerts by international artistes, Bollywood shows and award nights. It will also conceptualise and execute large format business conferences, conclaves and seminars.
The company will provide complete solutions for all BTL activities of corporate clients. The division will function as a full service agency for corporate events, including product launches, corporate seminars, meets and conferences, retail marketing programmes, and road shows, among others.