The Media Edge is in an aggressive mood to strengthen its senior management team in a big way. After Sushma Jhaveri stepped in as the agency’s National Planning Head some time back, the latest appointment is of Shan Jain, to head their Delhi operations.
Shan has 13 years’ experience in media planning/buying as well as account planning. She has worked with Ogilvy & Mather, McCann Erickson, Lowe and FCB Ulka, and has handled clients like Reckitt & Colman, Gillette, Maruti Udyog Ltd., Whirlpool, Toshiba, Sony Ericsson, ITC Wills, Parker, etc.
Anupriya Acharya, President, The Media Edge, said, “Delhi being a market that is seeing tremendous growth, a lot of clients actually are looking at consumer insights that can be converted to effective media solutions. Shan’s stint in account planning will be of immense value in that context, both for our existing as well as new businesses. Also, her long experience in the Delhi media market will facilitate a smoother growth.”
Shan, on her part, is very excited about the development as she looks forward to applying her strategic and negotiating skills to a new set of clients. She feels a stable branch set-up in Delhi will be particularly useful in the expansion plans.