Shan Jain joins Media Direction as GM North

Shan Jain joins Media Direction as GM North

Author | Pallavi Goorha | Monday, Oct 09,2006 8:22 AM

Shan Jain joins Media Direction as GM North

Shan Jain has joined Media Direction, a specialist media services group of RK Swamy BBDO, as General Manager North. She will be the heading the Delhi operations and will be reporting to S Yesudas, COO, Media Direction India. Her last assignment was with The Media Edge (TME) as General Manager and Head of Delhi.

Confirming her appointment, Yesudas said, “We are very happy to have Jain on board. Media Direction focuses on adding disproportionate value to clients and a measurable ROI at that. It calls for depth in everything we do. Shan brings on board her experience and expertise in consumer, brand and media understanding. We are confident she would make a difference to our Northern operations.”

Commenting on her new assignment, Jain said, “I already feel Media Direction is a fantastic place to work in and there is a good focus on understanding the changing consumer and their communication channels. Moreover, the drive among the people internally is so motivating that it makes all the difference to the work output. Media Direction is nurturing certain vision as its destination 2008. I'm looking forward to making all possible contributions for the organisation to get there.”

Jain’s career path of 14 years saw her spending almost half of it in account planning with FCB-Ulka and Lintas. Her eight-year stint in media management includes assignments at O&M and McCann Erickson, before joining TME.

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