Even before the project could take off, Hungama TV has started witnessing movement in the senior management cadre. Shalini Rawla has resigned from the post of Vice President, Programming. Purnendu Bose, COO, Hungama TV, explains that she has left the organisation to pursue personal interests.
Rawla joined Hungama TV in February 2004 as VP, Marketing. However, later on her job profile changed with the channel giving her the programming responsibilities. She was entrusted with the responsibilities for various acquisitions of the channel – both nationally and on international platforms like MIP. Apart from this, she also gave the channel differentiating initiatives like the ‘Captain’s Hunt’. Most details of the channel, like FPC charts and surveys to decide the top twenty programmes of the channel and other such initiatives, which are now in the execution stage, were spearheaded by her.
Rawla’s decision to move out was a sudden one. Confirming the development to exchange4media.com, Bose says that no one has been chosen for the responsibilities as yet and until one is chosen to fit the bill, Bose himself would carry out the responsibilities.
Wishing Rawla all the best, Bose adds, “We currently have a team of 55 people, which includes 14 people in programming. The channel has commissioned 21 programmes from different production houses including UTV, Balaji Cinevistaas, etc with varied genres. All shows are under production and we are on track for our scheduled August 2004 launch.”
On her part, Rawla expresses that the experience with the channel was a very fruitful one. “I am glad being a part of the channel right from its inception. I have nurtured this baby and have been emotionally involved with it. I’m still waiting for it to go on-air because that would mean efforts translating to rewards. Then I can proudly say that the whole thing was worth it,” she says. Rawla, however, preferred not to respond when asked about her reasons to quit.