Grey Group has elevated Shalini Dam to National Creative Director. Her last assignment was as Executive Creative Director, South East Asia. Dam, who has been with Grey with close to a decade, takes over from Priti Nair, who quit about two months ago as Grey Worldwide’s NCD. As National Creative Director, Dam will continue to be based in Delhi.
On her new role, Dam said, “I am excited with my new responsibility. I see it as an opportunity to build a creative environment that nurtures brands and accelerates their performance, and develop creative ideas that go beyond traditional mediums. We have a bunch of very bright and hungry talent here, most of whom I’ve worked with before, and together I’m sure we’ll produce some truly compelling and surprising work.”
As a young Creative Director with Grey, she had created the ‘Hungry Kya’ platform for Domino’s to launch pizzas in India; created an integrated idea for re-launch of Samsung durables ‘Tumse Hai Zindagi’. Over the years, she has done communication that has accelerated brands across categories ranging from durables to FMCG. She has handled brands like Medimix, Revlon and Hindustan Times.
Dam had earlier worked with agencies like Contract, TBWA and Leo Burnett, where she had worked on brands like Coke, Thums Up, Limca, Airtel, NIIT, and Maruti.