Top Story

e4m_logo.png

Home >> People Movement >> Article

Shalini Dam promoted as NCD of Grey Group

16-September-2008
Font Size   16
Shalini Dam promoted as NCD of Grey Group

Grey Group has elevated Shalini Dam to National Creative Director. Her last assignment was as Executive Creative Director, South East Asia. Dam, who has been with Grey with close to a decade, takes over from Priti Nair, who quit about two months ago as Grey Worldwide’s NCD. As National Creative Director, Dam will continue to be based in Delhi.

On her new role, Dam said, “I am excited with my new responsibility. I see it as an opportunity to build a creative environment that nurtures brands and accelerates their performance, and develop creative ideas that go beyond traditional mediums. We have a bunch of very bright and hungry talent here, most of whom I’ve worked with before, and together I’m sure we’ll produce some truly compelling and surprising work.”

As a young Creative Director with Grey, she had created the ‘Hungry Kya’ platform for Domino’s to launch pizzas in India; created an integrated idea for re-launch of Samsung durables ‘Tumse Hai Zindagi’. Over the years, she has done communication that has accelerated brands across categories ranging from durables to FMCG. She has handled brands like Medimix, Revlon and Hindustan Times.

Dam had earlier worked with agencies like Contract, TBWA and Leo Burnett, where she had worked on brands like Coke, Thums Up, Limca, Airtel, NIIT, and Maruti.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...