Top Story


Home >> People Movement >> Article

Shalini Dam promoted as NCD of Grey Group

Font Size   16
Shalini Dam promoted as NCD of Grey Group

Grey Group has elevated Shalini Dam to National Creative Director. Her last assignment was as Executive Creative Director, South East Asia. Dam, who has been with Grey with close to a decade, takes over from Priti Nair, who quit about two months ago as Grey Worldwide’s NCD. As National Creative Director, Dam will continue to be based in Delhi.

On her new role, Dam said, “I am excited with my new responsibility. I see it as an opportunity to build a creative environment that nurtures brands and accelerates their performance, and develop creative ideas that go beyond traditional mediums. We have a bunch of very bright and hungry talent here, most of whom I’ve worked with before, and together I’m sure we’ll produce some truly compelling and surprising work.”

As a young Creative Director with Grey, she had created the ‘Hungry Kya’ platform for Domino’s to launch pizzas in India; created an integrated idea for re-launch of Samsung durables ‘Tumse Hai Zindagi’. Over the years, she has done communication that has accelerated brands across categories ranging from durables to FMCG. She has handled brands like Medimix, Revlon and Hindustan Times.

Dam had earlier worked with agencies like Contract, TBWA and Leo Burnett, where she had worked on brands like Coke, Thums Up, Limca, Airtel, NIIT, and Maruti.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.