Shalini Agarwal, who had quit as Marketing Head of Zee Cinema Marketing a month earlier in “search for a better option”, has finally found her calling at Sony Entertainment Television. She has joined the channel as Associate Vice President, Marketing.
Talking about her new job, Agarwal said, “SET is a great brand and has been taking a number of initiatives that have been huge successes, Indian Idol for example. I hope to learn a lot here with all their new programmes on the anvil and the novel formats of programming that the channel has been introducing.”
Agarwal had started her career in advertising 10 years ago with Mudra, and stints with FCB Ulka and Rediff followed, before she moved on to Zee. She had been with Zee for the last three years, where she had headed marketing at Zee TV before moving on to Zee Cinema.
Leading the Zee Cinema team now would be Venugopal Iyengar, who has just moved from MTV. Venugopal had been heading Nickelodeon at MTV as the Associate Director, Marketing, for the last four years.
He has moved to Zee Cinema as Deputy Vice-Presdient, Marketing, as confirmed by the channel. Venugopal carries with him nine years of experience with companies like ACNeilson, Beuna Vista and MTV.