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Shailee Sanghvi appointed as COO, Percept Talent Management

Shailee Sanghvi appointed as COO, Percept Talent Management

Author | exchange4media News Service | Friday, Jan 08,2010 8:23 AM

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Shailee Sanghvi appointed as COO, Percept Talent Management

Shailee Sanghvi has been appointed as the Chief Operating Officer (COO), Percept Talent Management (PTM). She was the Associate Vice-President of PTM and has been with the Percept Group since January 2003. As AVP in PTM, she had handled the Sales and Marketing portfolio of Corporates, as well as the Celebrity Management and Relationship Management portfolios.

In a prepared statement, Sanghvi, said, “I am honoured to lead India’s premier talent management company. I’ve had the privilege of working with some of the best talents and clients that one could wish for – both locally and globally. I look forward to taking PTM to the next level in the coming years and establishing it not just as India’s best but a global name in the field of Talent Management.”

Shailendra Singh, Joint Managing Director, Percept Ltd, said, “Shailee has abundant experience and exposure in the field of talent marketing, and we are confident that PTM will grow even further under her able leadership.”

As is known, Vinita Bangard recently stepped down from her post as COO of PTM and Manish Porwal, too, would no longer be continuing in his role as CEO of PTM. Porwal’s contractual term with PTM was for two years lasting up to January 2, 2010. Talks are currently in progress between the Board of Directors and Porwal towards his working in an advisory capacity in the Intellectual Property (IP) space.

Singh said, “Over the years, I have witnessed and experienced the evolution and the importance of creating strong synergies between talents and brands to enhance brand communication, equity and recall. A few months ago, I once again started actively getting involved in the talent management space, and my mandate of 2010 involves devoting 30 per cent of my time to the talent management arena. It’s a business I created 13 years ago, and it’s time I get back to the roots of this dynamic business to take it to the next level.”

He added, “We have just launched three business verticals in PTM. The first business vertical will concentrate on creating Intellectual Properties (IPs) for talents. Today’s celebrities and talents want to own IPs by which they can extend their brand value and present a wider offering to their fans. The second vertical is Client Servicing, which involves creating a customised talent pool based on the client base. In other words, we become the AOR for clients and offer them exclusive and customised talent based on their specific requirements and identified brand synergies. The third vertical is the traditional model of Acquisitioning Talents across all genres, and providing them with all aspects of exposure possible for a talent as well as managing their administrative paperwork, professional contracts, presence in the digital domain, merchandising, publishing, media tie-ups, below-the-line events, public relations and grooming, relationship management and endorsements.”

Also read:

Manish Porwal quits Percept Talent Management as CEO

Vinita Bangard bids adieu to Percept Talent Management

Tags: e4m

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