It’s revamping time again at SET India. The network has effected some key senior level changes beginning with the appointment of Sandiip Sikcand, former Creative Head of Balaji Telefilms, as Chief Creative Director of Sony Entertainment Television, the flagship channel of the network.
Rohit Gupta, EVP, Ad Sales & Revenue Management, has been given additional responsibility of Digital, Licensing and Telephony group. The network has also created a new Enabling & Technical Services Group, which will be headed by Anjani Kumar, who has been heading HR & Administrative functions for the network so far.
While Sikcand and Kumar would be reporting to N P Singh, COO, SET India, Gupta will continue to report to Kunal Dasgupta, CEO, SET India. All changes are effective immediately.
The new group that Kumar will head comprises human resources, IT, post production, administration and Web and new media activities.
Speaking on the new appointments, Dasgupta said, “Sandiip comes to SET with a lot of experience in the creative domain. I am sure he will contribute in the process of driving the creative vision of our flagship channel and take it to new heights. Sandiip’s appointment comes at a time when the network has taken up several challenges, and we are sure, with an illustrious career behind him, Sandiip will bring in fresh perspective and creative excellence to the channel.”
He further said, “Leading the Digital and Licensing Group will give Rohit an opportunity to further grow and consolidate a new revenue stream for the company that has got huge potential and is the gateway to the future. Also, creating the Enabling & Technical Services Group under Anjani will help bring in more efficiency into our working system and provide a seamless access to resources across the network. The restructuring also shows our agility to alter structures as per the need of the hour and keep moving our best people to the most challenging roles.”
Our typical marketing budget is usually 10 per cent of the topline spend