Senior level revamp at Mudra South; Juno Simon, Ranji Cherian to lead creative, management
Poised for growth in the South, Mudra Group has made some changes in its senior management structure. Ranji Cherian joins Mudra South as Senior Vice-President. He will partner Juno Simon, who was recently appointed as Executive Creative Director. S Radhakrishnan has been promoted as President.
Simon, who joined Mudra from JWT, Chennai, is a highly awarded creative person, having won laurels at both international as well as Indian forums. He has won more than 30 international awards, including Cannes, D&AD and Clio. The Gold Lion at Cannes last year and Silver at Cannes 2005 are some of his most recent wins. Simon has over a decade’s experience in advertising and has worked on well-known brands like Lifestyle, Louise Philippe, and Ford, among others.
Cherian’s last assignment was with JWT, Chennai, as Vice-President and Client Services Director, heading the Ford businesses like Fiesta, Ikon, Endeavor, Fusion, and Ford Service. He was also responsible for new business development. Cherian, a postgraduate in Marketing, has 15 years’ experience in advertising. Some of the accounts that he has handled in the past include Pepsi South, CavinKare, Skin Care and Detergent Soaps, Parryware Sanitaryware, and Lifestyle International Ltd, among others.
Commenting on the new developments at Mudra South, Madhukar Kamath, MD & CEO, the Mudra Group, said, “Radhakrishnan has truly been a strong pillar for Mudra South with an excellent track record. His promotion is recognition of his contribution to Mudra South. In his new role, he will be focused on organisation building, new initiatives and growth for Mudra in the South. In Juno and Ranji, Radhakrishnan has two excellent leaders to help us shape the vision for Mudra South.”
Said Radhakrishnan, “Juno is a brilliant creative person and a great guy. I am thrilled to have him on board. Ranji is an accomplished professional and will be an able partner to Juno. We have big plans for Mudra South. I can’t think of better people to help me lead it.”
Mudra South’s clients include United Spirits, Madura Garments, TTK Prestige, Henkel, Malayala Manorama, RmKV, Indian Express, Paragon, Cycle Agarbattis, and LMG Brands among others.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking