Media Planning Group (MPG) has some changes in its top management. The agency’s Vice President, Jeffrey Crasto is moving up the ladder to take over as President. The present President, V Ramani now becomes a member of the board in addition to his responsibilities as CEO, Mediaturf. These changes would be effective from January 1, 2005.
In the present state of affairs, Crasto was heading the buying portfolio of the agency. With this, the complete management of the agency comes under his supervision. Sharing more on the development, Ramani says, “So far, even as the operational decisions were always his, the management decisions were mine in consultation with him. Now this role reverses.”
Ramani, as a member of the board would continue to provide inputs in select brands. As for Crasto, he sure is looking forward to the New Year, “The game now would definitely be a lot more challenging. The good thing is that we have been doing well, picking up businesses with a good, young team in place. Hereon, we are going to have more fun!”
Leaving their duties at Contract Advertising, Ramani and Crasto joined hands to manage the Havas’ media buying arm, MPG. Crasto shares that the consultation role of Ramani in the MPG affairs now is also significant for him. “The best thing perhaps is that he is still here for back up. We have been working together for a long time and it is great to still have that despite change of this kind,” he says.
Till now, Ramani played the dual role of president at MPG India and CEO at Mediaturf. For the record, with this development, the structure at Mediaturf remains the same.