DDB Mudra has strengthened its senior management team with the appointment of Seema Trivedi as Executive Vice President for its Mumbai office. She will be responsible for the Reliance ADAG account and will be reporting to Mani, President & Head, DDB Mudra.
Prior to this appointment, Trivedi had founded and built 1947 Communications Inc., a specialised marketing solutions firm in New York targeting the Asian-American market, making it into a $10 million capitalised billing agency in three years.
Commenting on her appointment, Mani said, “DDB Mudra’s roster of clients includes Reliance ADAG, J&J and Unilever. We need talented people to lead our relationship with these clients. We are happy to have Seema on our team. Her experience and business acumen will add great value to their brands.”
On her new assignment, Trivedi said, “I am extremely thrilled to accept this challenging opportunity with DDB Mudra. My immediate focus will be ensuring growth, efficiency and productivity in existing businesses. Also, to add value to DDB Mudra’s initiatives in making it an industry leader in terms of our work and the quality of strategic thought, response and fire power.”
Trivedi has over 17 years’ experience in the marketing and communications industry in both India and the US. She began her career with Grey Advertising in 1991, before moving to O&M in July 1993 as Account Supervisor, where she worked in their Bangalore and London offices. She has had stints with McCann Erickson Worldwide in India and Admerasia Marketing Communications in New York as Brand Supervisor.
Other key highlights of her career include winning the Ogilvy Advertising India first market intelligence award and recognition by MetLife Financial Services North America for unique contributions toward unprecedented growth in their marketing and sales targets.
Her business acumen, ideation, consumer insight mapping, marketing mix management and implementation has helped her spearhead some excellent initiatives for her clients, which include Citibank, J&J, Girl Scouts USA, Mercedes-Benz, MetLife, Direct TV and Unilever Ice Cream & Coffee.