Seema Nayak, who was heading the IOC account, along with Associate Vice President Partho Ghosh at TME (The Media Edge) has put in her papers. Her designation at the agency was that of a Media Director and her experience spanned a period of four and a half years. Prior to the IOC assignment, Nayak had done valuable work on the Cadilla account and had headed the Parle biscuits portfolio. May 19th 2004, was her last day at the agency, and her next destination is still unknown.
Before TME, Nayak was working with O&M (in the days when Mindshare had not come into existence) as a Senior Media Planner. She began her career in the media sphere, as a trainee at Media Com (Grey Worldwide) for a period of two years.
Ripples on the human resource front, have been a constant feature at TME, since the turn of 2004. Instances would be of Anand Vaidyanathan (Print Buying Head for TATA) making a quick exit from the agency, at around the same time as Shrivathsa Iyengar (erstwhile Media Group Head at TME) and Prasanth Kumar (Group Head, Media Buying.) For all those who made an exit, there were new faces that came in. Erstwhile Initiative Vice President Partho Ghosh joined the agency around six months back. His arrival was followed by the entry of Madan Mahopatra (from the Modi Lottery fame), as the Media Director for television buying. Mukund Setlur with origins in Aaj Tak Ahemdabad joined in a position at par with Mohapatra and was given the mandate of television buying, for the TATA Aor.
Clearly, the people landscape at TME is set for another change with the departure of Nayak. There has been no word from the agency, as to who’s going to be replacing Nayak on the IOC account.