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Scarecrow appoints Anindya Banerjee as ECD

Scarecrow appoints Anindya Banerjee as ECD

Author | exchange4media News Service | Wednesday, Apr 13,2011 8:58 AM

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Scarecrow appoints Anindya Banerjee as ECD

Scarecrow Communications, which has brands like Religare, DNA, Future Capital, Margo and Ackruti City in its kitty, has roped in Anindya Banerjee to head its creative function in Delhi.

Banerjee, better known as Andy, whose last stint was in Law & Kenneth, has nearly 14 years’ experience in leading agencies like Ogilvy, Contract and Publicis. He has several successful campaigns on brands such as NIIT, Nestle, IBM, Limca, Hewlett Packard, IBM, Vodafone, Limca, Dabur Vatika, Allen Solly, LG Phones, Perfetti, Maruti, Unitech and Lotus Herbals. Amongst his two most widely recalled campaigns have been the landmark ‘Me and Meri Maggi’ campaign and the relaunch of Limca.

Commenting on Andy’s appointment, Founder Director, Raghu Bhat said, “Andy brings many things to the table – subversive creativity, speed of thinking, a cool head primed by experience, bounce-backability, integrity and absence of ego. Qualities that are essential ammunition for tomorrow’s creative business problem solving professional.”

On joining Scarecrow, Andy said, “I have known Joy, Manish and Raghu for almost 15 years. And every time we have worked together, there was a vibe. And a joie de vivre that emanated from the sheer happiness of creating wonderful work without losing out on the objective of the campaign. In any case, I have always believed in the power of the independent agency, so when this opportunity arose, I grabbed it.”

Manish Bhatt, Co-Founder, Scarecrow, added here, “Andy will provide great creative leadership in Delhi. His equity comes from the work he has done, not from PR. He will also attract great talent and will make Scarecrow Delhi a happy, non-political, creative place to work in.”

“Till now, work for our big Delhi clients like Religare Broking, Religare Health Insurance and Bharat Petroleum used to happen from Mumbai. With Andy's arrival, we will be able to compete more effectively with Delhi-based agencies in new business pitches,” said said Co-Founder Joy Sengupta.

Scarecrow, already has an office inside a British era film theatre, called Delite, will now relocate to a bigger, more centrally located office to accommodate its fast growing team. As Raghu Bhat said, “Hopefully, we should be able to announce a big signing in Delhi in the next few days.”

 

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