iProspectCommunicate 2, a search and digital consulting agency, has roped in Sayan Banerjee as VP, Business Development. He will be involved in key client relationships, digital consulting for BFSI and other core verticals and will drive client engagement, planning and revenues for iProspectCommunicate 2.
Commenting on this appointment, Vivek Bhargava, Managing Director iProspectCommunicate 2 said, “We intend to drive our leadership in digital consulting with this appointment. Sayan comes in with rich client-end experience and is best suited to understand marketing rationale from a client perspective and provide digital solutions to such marketing opportunities.”
On his new role, Banerjee said, “I am looking forward to this opportunity as it will help me drive digital success stories across a diverse set of clients and target audiences.”
An alumnus of IIM Calcutta, Banerjee comes in with over 11 years of experience spanning across digital marketing, strategic planning and product management in banking, media and IT. Over the last few years, his primary focus has been in driving the overall digital strategy and the marketing programme implementation for direct channels at HSBC India and Newscorp India. He has created several digital marketing success stories using search, display, social, web analytics and email campaigns. Banerjee has also worked with companies such as Hurix Systems and Bennett Coleman in the past.