Top Story


Home >> People Movement >> Article

Sayan Banerjee joins iProspectCommunicate 2

Font Size   16
Sayan Banerjee joins iProspectCommunicate 2

iProspectCommunicate 2, a search and digital consulting agency, has roped in Sayan Banerjee as VP, Business Development. He will be involved in key client relationships, digital consulting for BFSI and other core verticals and will drive client engagement, planning and revenues for iProspectCommunicate 2.

Commenting on this appointment, Vivek Bhargava, Managing Director iProspectCommunicate 2 said, “We intend to drive our leadership in digital consulting with this appointment. Sayan comes in with rich client-end experience and is best suited to understand marketing rationale from a client perspective and provide digital solutions to such marketing opportunities.”

On his new role, Banerjee said, “I am looking forward to this opportunity as it will help me drive digital success stories across a diverse set of clients and target audiences.”

An alumnus of IIM Calcutta, Banerjee comes in with over 11 years of experience spanning across digital marketing, strategic planning and product management in banking, media and IT. Over the last few years, his primary focus has been in driving the overall digital strategy and the marketing programme implementation for direct channels at HSBC India and Newscorp India. He has created several digital marketing success stories using search, display, social, web analytics and email campaigns. Banerjee has also worked with companies such as Hurix Systems and Bennett Coleman in the past.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign