Viacom18 has appointed Saugato Bhowmik as Head of Consumer Products Business. Bhowmik brings to the table 12 years of experience across consumer brands in Dabur India and Hindustan Unilever.
Bhowmik has led brands in home and personal care categories based in India and Singapore. In Singapore, he led the Unilever business for toothbrushes for Asia within the Oral Care Category. In his most recent role, Bhowmik was leading the sales strategy development for general trade business of Unilever across all key markets.
Commenting on Bhowmik’s appointment, Sudhanshu Vats, Group CEO, Viacom18 Media Networks said, “Saugato brings with him business experience from FMCG with good understanding of brands, the distribution landscape in India, dealing with large retailers and managing business P&L. With his experience, he is well equipped to drive our consumer products business to the next level.”
On his new role, Bhowmik said, “The dynamic nature of the broadcast industry presents multiple opportunities for marketers to leverage the power of our brands across multiple consumer touchpoints, and I hope to apply my experience and contribute to the rapid growth of consumer products business at Viacom18.”