Satyajit Sengupta has resigned from the India Today Group to join the Times-BBC joint venture as Chief Manager. He said that he would be taking over charge from July 4, 2005 and would be placed out of New Delhi.
On his job profile, he said, “My core responsibility would be to look after the advertising sales function. I would also be involved in the proposed magazine launches, namely, JLT, Kidzone etc. Also, I would be looking after the ad sales function for BBC’s Top Gear nationally.” Sengupta would be reporting to General Manager Abhijit Pradhan.
Sengupta was the Deputy Branch Head, India Today, and was looking after the entire advertising sales function for the northern region. He was with the India Today Group for four years and eight months. Prior to this, he has worked with the Indian Express Group for two-and-half years. Sengupta is an IIM Bangalore alumnus-batch 1998.
The Times—BBC is a 50:50 joint venture to publish magazines in India. The joint venture will take over existing 29 magazines of the Times Group, mainly Femina, Filmfare among others. This joint venture will comprise a board with equal representation from the two media entities with a two year revolving chairmanship. In the first two years, Vineet Jain, Managing Director, Bennett Coleman & Co Ltd, will be the Chairman of this JV.