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Satyajit Sen elevated to CEO of ZenithOptimedia; Ambika Srivastava made Chairperson

26-November-2009
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Satyajit Sen elevated to CEO of ZenithOptimedia; Ambika Srivastava made Chairperson

ZenithOptimedia has promoted Satyajit Sen, Managing Director - North, as CEO with immediate effect. Meanwhile, Ambika Srivastava will continue to guide the agency in her new role as Chairperson, in addition to her other major duty as Chairperson of Vivaki Media Exchange.

Commenting on the promotions, Philip Talbot, CEO, ZenithOptimedia APAC, said, “In the five years since we launched ZenithOptimedia in India, we have achieved phenomenal success due to the hard work and passion of the talented team of people Ambika put together in India. As we continue to grow and expand, it is only right that we reward and promote those people who were instrumental in our success. Satyajit richly deserves this promotion, and with Ambika’s guidance, I am sure we will continue to achieve success. His profound knowledge and understanding of the Indian media market as well as clients’ businesses and deep insight of the challenges facing our industry has earned him a reputation as a trusted and respected leader.”

Steve King, CEO, ZenithOptimedia Worldwide, said, “We are delighted that Satyajit will be leading ZenithOptimedia India into its next era of growth. On behalf of the entire Board, I would like to thank Ambika Srivastava for her unparalleled contribution towards the growth of ZenithOptimedia India. We are glad that she continues to be an invaluable resource for ZenithOptimedia and the Vivaki group.”

On his new role, Sen said, “This is a very exciting opportunity for me. My new role involves taking on new challenges and carrying forward the thought leadership of ROI. Ambika has been a great leader, who has created incredible benchmarks for us at ZenithOptimedia India, and I am looking forward to carrying that legacy and taking this team to newer heights through stronger client relationships – current and new, and re-affirming our commitment to ROI.”

Srivastava added here, “I have a high regard for Satyajit, having worked with him closely for more than three years. His passion and commitment in ensuring that our clients continue to get superior ROI has today made ZenithOptimedia a very strong media agency. I am convinced that Satyajit will lead and build ZenithOptimedia as an agency providing the best ROI.”

India is a strategic market both for businesses and brands worldwide and ZenithOptimedia’s client acquisitions are testimony to media agency’s hallmark – the ROI Blueprint. With the addition of Usha International business to its client roster, ZenithOptimedia India has reached $100-million mark for new business acquisition for 2009.

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