Satya Upadhya has joined NewsX as Assistant Vice President, Brand Communications. Based in Delhi, Upadhya would be closely working with Mumbai-based Girish Ahuja, who heads Brand Communications as Vice President and reports to Anthony Pettifer, Group Director, Brand Communciations, INX Network. Upadhya moves from IBM, where he was the Marketing Head for travel and hospitality sector for the global market.
He has 11 years of marketing and advertising experience in FMCG, financial services, media and IT space, handling clients like Max New York Life, BBC World and IBM.
Ahuja has been with NewsX for close to three months now, and has been instrumental in the launch of NewsX, working closely with Pettifer.
Upadhya was Brand Manager at Duncans Tea from 1997-2000, where he led the international marketing project and worked with Accenture on the business process re-engineering project. He was with Equus Red Cell as Associate Vice-President for over three years, and had also worked on deputation at Max New York Life for over two years, working on launch of the brand in India.
He had also worked with BBC World TV from 2004-07, handling its marketing in India. He had handled the global brand campaign from the London office and also worked on regional campaigns in India.