FCB-Ulka Advertising has appointed Satish Ramachandran as General Manager, Interactive & Healthcare, Mumbai. Ramachandran will be responsible for Interactive – direct, digital, database and Healthcare Business Units.
He will head the 40-member strong unit with art and creative, interactive, database, strategic planning and client servicing executives. Ramachandran moves to FCB-Ulka after a five-year stint with Ambience Group.
Ramachandran has wide-ranging marketing communication experience having worked in sales, marketing management and advertising. He has worked on national brands such as Strepsils, Burnol and Tiger Balm.
He has launched/re-launched brands like Aciguard and Nizoral and has run CRM initiatives for Abbott and Marico. He has spent his 15-year career in marketing and advertising working with J&J, Boots Pharmaceuticals and Reckitt & Coleman in sales management, product management and marketing management.
Ramachandran’s interest and entrepreneurial approach has helped him exploit new areas in market communication. Commenting on this appointment, M G Parameswaran, Executive Director, FCB-Ulka, said, “Given his extensive experience in marketing with varied companies, Ramachandran is equipped to handle some of the most challenging requirements of our clients. His interest and entrepreneurial approach will help us see new opportunities and exploit new areas in market communication for the benefit of our clients.”