Sanjit Chatterjee, who was GM, Corporate Strategy, for one and a half years at Times Internet, has joined Flytxt as Director, Global Sales. He will be based in Delhi and will report to Tim Williams, CEO of Flytxt CEO. Flytxt is a UK-based company dealing in mobile advertising and marketing solutions. The company has recently launched its software platform, Neon, in India.
Commenting on Chatterjee’s appointment, Williams said, “We are happy to have Sanjit in our executive team. His experience in the mobile domain and his energy and drive will have a major impact on our sales in India and around the world.”
Citing the reason for joining Flytxt, Chatterjee said, “This is an exciting domain in terms of mobile, mobile advertising and marketing. After working across so many domains, I have moved on for better opportunities.”
Chatterjee brings in 13 years’ experience in marketing and sales, strategic alliances and corporate strategy roles. His earlier stints include five years with Net4India as GM-Telecom, and five years in Reliance Industries as Sales Head for Northern Region.
Talking about the Indian market, Williams said, “Indian marketers and telecom service providers will now have access to the same technology that has delivered results for FMCG companies, mobile operators, music companies and the world’s most popular airlines. These companies have successfully run mobile campaigns using Flytxt’s robust, scalable, technology.”
Williams further said that the decision to launch Neon in India was a result of the overwhelming market feedback to the software platform Neon in the country. Flytxt is currently serving customers in the UK, the US, South Africa and Brazil. The company is expanding its operations further, having set up a technology development unit and a sales team in India.