Sanjib Dey has been roped in as Senior Vice-president with Lowe Delhi, where he will be primarily handling the LG account, which includes home appliances and consumer electronics and the IT business. Dey’s last stint was with Capital Advertising as Vice-president, where he was looking after LG home appliances. It may be recalled that the LG account moved from Capital to Lowe recently.
Senior sources close to the development confirmed the news. However, further information was not available at the time of filing this report.
Dey had earlier worked with advertising agencies like Enterprise Nexus, before moving over to Grey in 2000. At Grey, as Client Servicing Director, Dey had worked on Ranbaxy and Aviva accounts besides Hyundai.
He passed out of MICA in 1994 and brings to the table 10 years of experience in advertising, with stints at Everest and Saatchi & Saatchi as well.