Top Story

e4m_logo.png

Home >> People Movement >> Article

Sanjeev Srivastava quits Sahara Group as CEO and Editor-in-Chief

06-May-2010
Font Size   16
Share
Sanjeev Srivastava quits Sahara Group as CEO and Editor-in-Chief

Sanjeev Srivastava has put in his papers at Sahara Group, where he has been CEO and Editor-in-Chief, heading all media related activities of the Group. When contacted, Srivastava confirmed to exchange4media about his decision to quit the Group, but refused to speak about his next destination.

It may be recalled that Sahara India Pariwar had brought on board Srivastava in the second half of December 2009. He took charge from January 2010 and was reporting directly to Subrata Roy, Chairman of the Sahara Group.

Srivastava has over 26 years’ experience in journalism with various media organisations, including The Times of India and Indian Express, and a 16-year stint with the BBC. Prior to joining Sahara, Srivastava was the India Editor at the BBC, leading the entire BBC Hindi output generated from India across all platforms of delivery, including FM, short wave and online.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking