Sanjeev Roy, who was heading the Delhi outfit of Euro RSCG, has a bigger task ahead. Roy is going to head 4-D, the agency’s marketing services division, from now on, informed Suman Srivastava, President, Euro RSCG.
As the name suggests, 4-D of Euro RSCG looks at marketing four dimensionally. “It is a very significant segment that will look after direct selling among other activities,” he said.
Euro RSCG is gearing up for a lot of activities in this segment. Srivastava says, “The presence is evident in Delhi and Bangalore, and we are planning to expand it further to other cities as well.”
As reported on January 7 on exchange4media, Anisha Motwani has taken the charge of Roy’s responsibilities as Delhi branch head.