Sanjeev Kotnala has quit Mudra Communications to join Dainik Bhaskar as Senior General Manager, Brand Communications. Kotnala, an IIM-A alumnus, in his career, spanning over 17 years, has worked with agencies like Mudra, JWT, Lintas and TBWA Anthem. At Dainik Bhaskar, he would be focusing on brand communications and strategic planning of the group and would be based in Mumbai.
At Mudra Communications where Kotnala was working as a Group Business Director, he served brands like Yamaha, Reliance, Dainik Jagran, Hamdard, Rotomac, Dabur and HP. Other major brands that he has worked on in these years are Hero Honda, Citibank, Oriental Insurance, Atlas, Maruti, RCI (Cherry), MTNL, Oswal, ITC Welcome Group, Oberoi Hotels, Career Launchers, etc.
Confirming the movement, Kotnala said, "Mudra has been a great place to work at. I had a great team to work with and a very conducive work environment." On his reasons of leaving the job, he said, "I think every advertising person must have some experience of having worked on the other side of the table too and when I say so it is not just about interaction with agencies as a client. It could be sales, distribution, marketing or even production. This diverse experience would widen the perspective. The newspaper publishing has multiple challenges and that excites me. I believe that being one of the largest circulated and largest-read newspapers of the country, Dainik Bhaskar would be a highly suitable place for me to work."
Confirming the movement Girish Agarwal, Director Marketing, Dainik Bhaskar Group, said, "We are sure that our organisation will be benefited by the experience that he'll bring along."