Sanjeev Hajela has been promoted as President of Mudra’s OOH Division Primesite recently. He has been with Primesite for the last five years and his last designation was Vice-president. He will be based in Delhi. He replaces Indrajit Sen, who moved out last November to Jagran Engage.
When contacted, Hajela said, “We will redefine the way OOH companies operate. We intend to bring differentiation through good innovations, creative use of mediums, and hence continue to keep and increase ‘client delight’. We have done signage and identity design and execution for Delhi Metro, Apollo hospitals group, Max Healthcare, airports, factories, etc.”
Hajela further said that the “canvas is much larger” and Primesite had specialised teams with specific skill sets ranging from people who understood brands to architects and engineers. “We partner clients’ communication right from the factory floor to the point of sale to communication with the consumer in the overall OOH universe.”
Primesite has a wide portfolio that includes HT, ITC Lifestyle, ICI, TVS, Jet, Delhi Metro, Max Group and Unitech to name a few.