Continuing with its drive to add new talent to its team, the Bhaskar Group has roped in Sanjeev Chowdhary to head the Dainik Bhaskar, Mumbai team as General Manager.
Prior to this, Chowdhary’s earlier assignments have been with Ananda Bazaar Patrika (ABP), Readers’ Digest, BinHendi (Dubai), and The Pioneer Ltd, among others. Commenting on his new role, Chowdhary said that he was looking forward to developing a team that will be addressing and fulfilling the market needs (Dainik Bhaskar markets) of advertisers.
He believed that his experience in the press domain had allowed him to inculcate good marketing practices and an open approach to issues. One of the interesting periods in his career has been the transition of Readers’ Digest from the Tata Group to the India Today Group.
Chowdhary began his career with The Pioneer Ltd in 1981 and since then had been a press-print person. “I have seen the transition of the industry from the days of press domination to an era wherein the industry has come of age and has become multi-dimensional, which provides opportunity of tailored marketing and advertising solutions,” he said.