Top Story


Home >> People Movement >> Article

Sanjeev Agrawal appointed Pantaloon Retail’s President – Marketing

Font Size   16
Sanjeev Agrawal appointed Pantaloon Retail’s President – Marketing

Lot of exciting things are happening in the retail sector, especially with the biggest retailer Pantaloon Retail. According to informed sources, the most recent development in the company had been the elevation of Sanjeev Agrawal as President – Marketing, Pantaloon Retail (India) Ltd with immediate effect.

According to sources within the company, Agrawal had been heading the marketing function for the past two years and this elevation was in line with the expectations of Agrawal playing a much bigger and important role within the group as also its foray into new sectors.

Among advertising circles, Pantaloon is considered an aggressive advertiser with a kitty of nearly Rs 100 crore of advertising budget in the next year; also its foray into electronic advertising has made it a national level advertiser.

Agrawal is an FMCG veteran having spent near a decade in companies like HLL, P&G, Godrej before making a switch to the retail side. Known in industry circles as media shy and a quiet performer, Agrawal along with his team has spearheaded the marketing efforts of Pantaloons in the past two years.

Industry observers believed that the mood in Pantaloon was upbeat with aggressive hiring of talent from the industry as well as internal promotions. Reacting to the news, an industry veteran commented that today Pantaloon Retail brand was the biggest and one of the most innovative players in the retail space, surely a great marketing effort must have gone in building the same.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow