Zee Entertainment Enterprises Ltd (ZEEL) has appointed Sanjay Reddy as EVP–South Cluster. This is Reddy’s second stint with ZEEL after a gap of two years. In his new role, he will be heading all south channels of ZEEL – Zee Telugu, Zee Kannada and Zee Tamil. He will report to Nittin Keni, Creative Head, ZEE.
Commenting on the appointment, Punit Goenka, MD & CEO, ZEE, said, “We are delighted to have Sanjay back in our team. South has always been one of ZEE’s key markets and we are confident of consolidating our position with a robust team headed by Nittin and Sanjay.”
Nittin Keni added here, “In line with our strategy to strengthen our position in the southern market, Sanjay will contribute tremendously to growing and expanding the ZEE brand further. I am looking forward to working with Sanjay to steer the growth in southern market.”
Sanjay Reddy said, “I am extremely pleased to join the group at such an exciting time in the history of the ZEE brand. With such a vibrant team, my challenge now is to drive the change, in-line with our Company objectives and strengthen the brand further in the southern market.”
Reddy has 21 years’ experience in the media & entertainment industry, of which 15 have been in the television industry. He had started his career with The Times of India, Mumbai, in June 1990 as a management trainee. He was with Gemini TV for a little over two years, where he was handling the Telugu cluster, comprising six channels in the news, movie, music, comedy, kids’, and general entertainment genres.
Prior to ZEE, Reddy has been associated with other media firms in India, which include Walt Disney, MSM Network, ESPN-STAR Sports, Bennett and Coleman and Co Ltd. His last assignment was with Sun TV Network as Business Head (Telugu Cluster).
Talking about his second stint with ZEE, Reddy said, “At Gemini, I was handling only the Telugu space. In my present role, I will be handling the South market for ZEE. This translates into greater responsibility and a larger role covering all the four states in the South.”