Sanjay Raina, General Manager-Marketing, Times Now, has put in his papers. The reason, as Raina puts it, is an international opportunity in the form of Astro Network, where he is headed as the Business Head. In his new role, Raina would be looking after the launch of Astro Ceria, the kids’ channels from the Network in the markets of Malaysia and Indonesia. He assumes his new responsibility within a fortnight.
Throwing further light on the reasons for his move, Raina explained, “Astro is the largest television player in the South-East Asian market and this is a fantastic opportunity for someone at my age. Also, this would be a huge challenge because these are big markets which pose their own marketing and programming challenges – not to mention that the kids’ space itself is becoming very challenging.”
The two kids channels would be launched on DTH platforms in market relevant languages. Raina doesn’t see this factor as a problem for him. He said, “I don’t think languages or boundaries are barriers today. What is important is the understanding of the business and the market it operates in. I have had relevant experience in the kids sector – whether it was with Walt Disney or with the kids’ band on a channel like Discovery. I think I can take the relevant experiences from India and use them in these markets.”
Raina has been with Times Now since June 2005. Speaking on his experience there, he said, “I have had a great time at Times Now. The work culture and the energy there is fabulous. The channel is doing very well.”
Before joining Times Now, Raina was working with Hindustan Times as DGM-Marketing.