MTV Networks India has announced the appointment of Sanjay Puthli as Senior Vice-president, Ad Sales. Puthli comes from MTV Networks Asia, where he was heading advertising sales and network development for Singapore and Malaysia. He would be on board from November 1st and would be reporting to Amit Jain, Managing Director, MTV Networks India and Executive Vice-president, MTV Networks Asia.
Before moving to Singapore, Puthli was earlier with MTV India between 1997 and 2003, as part of the start-up team that launched MTV in India and was responsible for setting up the Ad Sales function as well.
Puthli takes over from Nitin Jain, who had put in his papers in August this year. Said Amit Jain, “With his drive for results and his ‘can do’ attitude, Nitin has driven MTV Networks’ Ad Sales with a passion that’s hard to match. It is always difficult to part company with such valuable team members.”
Announcing Puthli’s appointment Amit Jain said, “We’re glad to have Sanjay back in India. Sanjay was instrumental in changing the way television time was sold not just in India but in Singapore and Malaysia as well. Given his international exposure and strong local relationships, Sanjay has a track record that is hard to beat and we are confident of his ability to take MTV Networks’ Ad Sales to the next level.”