Top Story


Home >> People Movement >> Article

Sanjay Puthli joins MTV Networks India as Senior VP, Ad Sales

Font Size   16
Sanjay Puthli joins MTV Networks India as Senior VP, Ad Sales

MTV Networks India has announced the appointment of Sanjay Puthli as Senior Vice-president, Ad Sales. Puthli comes from MTV Networks Asia, where he was heading advertising sales and network development for Singapore and Malaysia. He would be on board from November 1st and would be reporting to Amit Jain, Managing Director, MTV Networks India and Executive Vice-president, MTV Networks Asia.

Before moving to Singapore, Puthli was earlier with MTV India between 1997 and 2003, as part of the start-up team that launched MTV in India and was responsible for setting up the Ad Sales function as well.

Puthli takes over from Nitin Jain, who had put in his papers in August this year. Said Amit Jain, “With his drive for results and his ‘can do’ attitude, Nitin has driven MTV Networks’ Ad Sales with a passion that’s hard to match. It is always difficult to part company with such valuable team members.”

Announcing Puthli’s appointment Amit Jain said, “We’re glad to have Sanjay back in India. Sanjay was instrumental in changing the way television time was sold not just in India but in Singapore and Malaysia as well. Given his international exposure and strong local relationships, Sanjay has a track record that is hard to beat and we are confident of his ability to take MTV Networks’ Ad Sales to the next level.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...