BBC has announced the appointment of Sanjay Nazerali as Controller of Marketing, Communications & Audiences (MC&A) for its Global News Division. Nazerali, former Senior VP, Marketing, at MTV Europe, would be reporting to Richard Sambrook, Director of BBC Global News.
Nazerali will join BBC in September, and will be responsible for leading the MC&A teams at BBC World Service, BBC World Television, BBC Monitoring and the BBC’s international facing online news services. He will also be responsible for building a single brand platform across the Global News Division. Moreover, he will be instrumental in developing the marketing communications strategy for BBC Global News.
Commenting on Nazerali’s appointment, Sambrook said, “We created this pan-divisional post to enable us to communicate a unified and compelling Global News message around the world, and we’re delighted that Sanjay is joining the Global News Board of Directors to lead this new department. He has a wealth of international experience in developing brand strategies within the broadcast, entertainment and retail industries. I believe that with Sanjay on board we are now ideally positioned to take our international news brands to the next level.”
Nazerali ia a graduate in philosophy from Oxford University and MBA graduate from INSEAD.
During his time at MTV, Nazerali had supported its distribution growth from 18 million to 80 million households and grew creative sales from £750,000 to £5 million. He was also the Launch Director for Viacom channels, including Vh-1 UK, Vh-1 Germany and MTV India.
Most recently, Nazerali has been the Managing Director of The Depot, a marketing consultancy he co-founded in 1998, where he worked with media clients such as Channel 4, ITV, Discovery, the Sci-fi Channel, FX Channel, as well as BBC World Service and BBC World Television.
Commenting on his appointment at BBC, Nazerali said, “In an age where newspapers are becoming 'viewspapers' and the numbers of blogs are increasing exponentially, audiences around the world are crying out for credible news, but delivered in an engaging way. The time is absolutely right for the world’s best known news organisation to connect with these audiences as a compelling and dynamic brand in an increasingly competitive and complex news arena. I’m genuinely honoured to be part of this organisation as I believe it can really make a difference to how the world receives and interacts with news in the future.”