Top Story


Home >> People Movement >> Article

Sanjay Hemady to join MTV Network as Group Account Director

Font Size   16
Sanjay Hemady to join MTV Network as Group Account Director

The erstwhile Sales Head (National Accounts) at Win 94.6, Sanjay Hemady, is set to join MTV Network as Group Account Director. His new assignment begins from June 1, 2004 and he would be reporting to Ad Sales in-charge Vineet Puri. Hemady’s overwhelming commitment to Gautam Radia-owned Win 94.6 radio station is well known in the media circles; he has been the driving force behind most of the creative and innovative solutions furnished by the station for key clients. Hemady has been associated with Win 94.6 since its inception two and a half years ago.

When asked to comment on his experience at Win 94.6, Hemady said, “My experience was based on strength, passion and commitment. I would say that it has been a tremendously exciting and satisfying two and a half years…right from maintaining standards to bringing on some creative breakthroughs and innovative solutions for key clients. My role at the station was to drive and grow business, motivate my team and to keep winning always (in the Win tradition) and I must say that the team was close-knit and dedicated towards the task.”

He added, “MTV is a natural progession on account of the young vibrant team at hand, close-knit work culture, passion and creative talent. What I want to do at MTV is to work on team strengths and achieve the unachievable. Keep winning always…that’s my philosophy in life. The dream works, only when the team works!”

Hemady’s career span started with The Indian Express and the Mid Day Group, wherein he handled the ad sales mandate. With the experience garnered in print, he moved on to television, first with Hinduja-promoted In Network/CVO and then with BBC World.

Hemady also had a stint in the online space, as Regional Manager, South in Microland-promoted Media2india and In all, he has 13 years experience in ad sales.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems