Sanjay Dua, CEO, Network18 News Media Network has put in his papers. When contacted, Dua confirmed the news to exchange4media. He was with the organisation for nine years. His next destination is not yet known.
Network18 News Media Network manages the advertising sales of the group’s five news channels – CNBC-TV18, CNBC Awaaz, CNN-IBN, IBN7 and IBN-Lokmat.
Prior to joining Network18, Dua was with Zee News Network, where he was heading National Sales.
He has over 23 years of corporate experience, and has spent the last 18 years in the media & entertainment sector. Earlier, he had had leadership stints at Walt Disney and Bennett, Coleman & Company Ltd. He had also led sales strategy for ESPN, Sahara and Hallmark.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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