Sanjay Dua, Chief Operating Officer and Head, IBN Media Operations, has been assigned the mandate to lead Network18’s News Media Network, the Group’s specialised client facing sales division, which manages the advertising sales interests of its five news channels. Dua will take over his new responsibility with immediate effect.
Earlier, Dua was specifically responsible for identifying and capitalising on sales growth opportunities at the IBN general news channels of the group. In the past, Dua has led sales strategy for the country’s leading media brands across a gamut of genres, including sports (ESPN), GECs (Sahara) and English entertainment (Hallmark). Prior to joining Network18, he led national sales at the Zee News Network apart from leadership stints at Walt Disney and Bennett & Coleman.
Dua has over 20 years of corporate experience, of which the last 15 years have been in media and entertainment. Dua is a management graduate from Lucknow University and holds a management qualification from Mudra Institute of Communications Ahmedabad (MICA).
In his new role, Dua will spearhead the Group’s effort towards consolidating and optimising revenue growth across its five market-leading news channels (CNBC-TV18, CNBC Awaaz, CNN-IBN, IBN 7 and IBN-Lokmat), spanning the full spectrum of General News, Business News and Regional News brands. Dua will lead the strategic focus on enhancing revenue effectiveness through innovative and scaled up network wide media solutions and an expansion in client categories and yields. As an additional responsibility, he has been entrusted with the task of overseeing sales for the soon-to-be-launched network of channels from AETN18, Network18’s recently announced JV with A&E Television Networks.
Network 18 had earlier made key CEO appointments across its channels – Ajay Chacko, President AETN18, Anil Uniyal, CEO CNBC-TV18 and CNBC AWAAZ, Dilip Venkatraman, CEO CNN-IBN. The News Media Network will play the role of a centralised sales agency and will work closely with the channel teams and be aligned with the P & L goals of each of the channels.