Jagran-18 Publications Ltd, the joint venture between TV18 and Jagran Prakashan, has appointed Sanjay Bhatla as National Sales Head. Bhatla moves from the Bhaskar Group, where he was Senior General Manager, Sales.
Bharat Kapadia, CEO and Managing Editor, Jagran-18, said, “Jagran-18 hopes to create a benchmark in the business print space in this country. This venture shall fuse the strong competencies of TV-18 in business journalism and Jagran Prakashan’s in-depth understanding of the print space into new market leading offerings, starting with the Hindi business daily. Sanjay, with his accomplished background in building businesses and growing brands, would be a key architect of our plans. With rich experience in media and consumer durables, he brings with him an intimate understanding of consumption patterns, advertising trends and new business opportunities. We welcome him on board.”
Prior to the Bhaskar Group, Bhatla had worked with consumer durable companies like Kelvinator, Whirpool, Samsung, LG and Videocon for over 20 years. He is double graduate with an M.Com as well as MBA.
It may be recalled that TV-18 and Jagran Prakashan had formed a 50:50 joint venture primarily to launch a Hindi business daily in 2008. Subsequently, this would be followed by other Indian language dailies focused on financial and economic news.