Top Story


Home >> People Movement >> Article

Sanjay Behl resigns from Nokia, will join Reliance Infocomm as Head of Infocomm Marketing

Font Size   16
Sanjay Behl resigns from Nokia, will join Reliance Infocomm as Head of Infocomm Marketing

Marketing Head of Nokia, Sanjay Behl, has put in his papers after a one-and-a-half-year stint. His new destination is Reliance Infocomm where he will be Head of Infocomm Marketing, and will also be responsible for corporate branding. He is slated to assume his new role in mid-August 2005. He will work directly with Anil Ambani.

Confirming the development to exchange4media, Behl said, “It is a much bigger and challenging opportunity with huge growth prospects. I have always been excited by the wireless opportunity in this country and Reliance Infocomm has a very strong resource and infrastructure in India.”

Behl further mentioned that he has been given the responsibility of not just Infocomm marketing and branding but also corporate branding of the entire enterprise. He will work directly with Anil Ambani to shape the brand, it’s positioning and build its corporate identity.

At Nokia, Behl was responsible for sales and marketing along with brand communication for the entire Nokia mobile products. Additionally, he looked after the brand image, retail, consumer insights, media and technology at the company.

He started his career with Hindustan Lever Ltd (HLL) in 1993 as Sales Manager and then moved on to handle their marketing function, which he pursued for the last eight years of his ten-year stint at the company. At HLL Behl handled Indian as well as global assignments.

Reliance Infocomm, providers of GSM and CDMA mobile, fixed-line and NLD services all over India, has a pan-India, integrated (wireless and wireline) and convergent (voice, data and video) digital network, designed to offer services that span the entire Infocomm value chain -- infrastructure, services for enterprises and individuals, applications and consulting.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...