Top Story


Home >> People Movement >> Article

Sanjay Behl resigns from Nokia, will join Reliance Infocomm as Head of Infocomm Marketing

Font Size   16
Sanjay Behl resigns from Nokia, will join Reliance Infocomm as Head of Infocomm Marketing

Marketing Head of Nokia, Sanjay Behl, has put in his papers after a one-and-a-half-year stint. His new destination is Reliance Infocomm where he will be Head of Infocomm Marketing, and will also be responsible for corporate branding. He is slated to assume his new role in mid-August 2005. He will work directly with Anil Ambani.

Confirming the development to exchange4media, Behl said, “It is a much bigger and challenging opportunity with huge growth prospects. I have always been excited by the wireless opportunity in this country and Reliance Infocomm has a very strong resource and infrastructure in India.”

Behl further mentioned that he has been given the responsibility of not just Infocomm marketing and branding but also corporate branding of the entire enterprise. He will work directly with Anil Ambani to shape the brand, it’s positioning and build its corporate identity.

At Nokia, Behl was responsible for sales and marketing along with brand communication for the entire Nokia mobile products. Additionally, he looked after the brand image, retail, consumer insights, media and technology at the company.

He started his career with Hindustan Lever Ltd (HLL) in 1993 as Sales Manager and then moved on to handle their marketing function, which he pursued for the last eight years of his ten-year stint at the company. At HLL Behl handled Indian as well as global assignments.

Reliance Infocomm, providers of GSM and CDMA mobile, fixed-line and NLD services all over India, has a pan-India, integrated (wireless and wireline) and convergent (voice, data and video) digital network, designed to offer services that span the entire Infocomm value chain -- infrastructure, services for enterprises and individuals, applications and consulting.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by