Sanjay Bahadur has joined as Associate Publisher-Impact, for India Today Group’s newspaper project. He moves from Hindustan Times where he was VP-Media Marketing.
Speaking on Bahadur’s appointment, Ashish Bagga, CEO, India Today Group, said, “Sanjay brings to the table his wealth of experience and expertise in the area of advertising and sales. As Associate Publisher-Impact, he would be working on our newspaper project which is currently under planning as we are evaluating our options.”
The India Today Group has ‘Today’, a tabloid, in the daily segment, but it does not have a presence in the morning daily segment. Though the group denies having formulated any concrete plans for a morninger, the speculation is strong in media industry circles that it is on the cards.
On his decision to move to India Today Group, Bahadur said, “I had been with HT for the last six and a half years and it has been an enriching experience where one was able to generate significant sums in ad revenues and along with my team was able to contribute significantly to the brand and organization.”
He added, “India Today Group is a reputed name in the industry and offers several multimedia options. There is a vast opportunity to be explored especially with the ambitious project that I am part of. That I believe is reason enough to join.”
On his role Bahadur didn’t divulge much saying that the brief was to get in and be a part of the newspaper initiative and give inputs for advertising and sales for the initiative. He said as things were still at a planning stage, he didn’t want to give more details.
Bahadur spent a few years with a consumer durables company after which he moved to The Times of India Group in 1989. There, he helped with the launch of the international advertising division of TOI. According to him, his years at TOI, where he was also looking after corporate and financial advertising, were among his most satisfying years. He said, “It was purely because of the initiatives taken and the innovations to go beyond standard advertising.” Talking about his years at HT, he said, “They were a different kind of challenge where we were coming to terms with the ups and downs in the media industry and coping with issues such as fragmentation of media, cost escalation, working on a strategy and team building exercise. Also, it was exciting being part of the launch of HT’s Mumbai edition.”
He has also done a stint with Business Standard. Later, he joined MediaScope which is a premier international media representation house as VP for North India.